During my Summer Fellowship at Ketchum, a global PR and communication consultancy, my team and I composed an earned media centric campaign for Target's Fulfillment Services based on a market analysis to increase consumers awareness of Target's Delivery, Pick Up, and Drive Up fulfillment options and to gain a larger share of coverage in the competitive landscape.
Target Earned Media Campaign
Ketchum Summer Fellow June 2019 – August 2019
