In my writing for advertising and PR class, my group and I created a marketing campaign for Krispy Kreme to increase their market share, reach new customer segments, raise more money through their CSR initiatives, and grow their rewards program membership. We composed the marketing campaign based on market research and it is comprised of social media, artificial intelligence, and sponsored events initiatives.
I designed the pitch deck on Canva and created the social media posts on Adobe Photoshop and InDesign.
