In my writing for advertising and PR class, my group and I created an integrated communications plan for Foothills Brewing, a quirky local craft brewery in Winston-Salem, NC. Foothills Brewing wanted to expand its footing beyond North Carolina and we created a communications plan based on market analysis and target insights. Our integrated communications plan comprised of paid digital ads; earned social media features, influencer relations, product reviews, and magazine features; shared short video series, Instagram challenge, and Twitter giveaway; owned blog posts; and a sponsored event.
I designed the pitch deck on Canva to emulate Foothills Brewing quirky, fun, and bold brand. I composed the ads and other campaign materials on Adobe InDesign and Photoshop. Due to COVID-19, we pitched our strategy virtually over WebEx.
