Summary: Astrology is everywhere, from TikTok stars, memes, and weekly horoscopes to dating profiles and more. Consumers are looking to the stars to help them regain a sense of control and connection which makes this a punchy and new way to showcase 2022 Shark Home NPD products during spring cleaning season.
Pitch Strategy: Highlight 2022 Shark NPD products to sustain momentum by conducting outreach to lifestyle media showcasing which Shark product you should purchase for spring cleaning this year based on your zodiac sign.
SUBJ: Look to the Stars and Shark to Tackle Spring Cleaning
Hi [insert reporter name],
Spring is almost here and that means it’s time for a fresh clean start. Not sure where to begin when it comes to spring cleaning? Look to the stars to find the perfect Shark® cleaning product based on your astrological sign that holds the key to your energetic and spatial cleaning powers.
For the most grounded Taurus, detail-oriented Capricorn, and Virgo with high cleaning standards, these earth signs are looking for the deepest clean and the Shark Stratos™ Upright Vacuum is the perfect match. With its powerful suction, attachments to tackle every nook and cranny and Odor Neutralizer technology to keep their home smelling as fresh and pristine as it looks, it surpasses earth signs’ high expectations.
Fire signs Aries, Leo and Sagittarius, who are known for relentless determination, high-energy, and desire to constantly be on the move, may be best suited for the Shark Stratos™ Cordless. Featuring the most powerful suction of any Shark® cordless vacuum1 and Clean Sense IQ that detects dirt you can’t see and automatically boosts power, it perfectly embodies fire signs’ powerful energy and moves with them.
With Cancer, Scorpio, and Pisces’ emotional intelligence and insightfulness, there’s no better pairing for water signs than the Shark AI Ultra™ 2-in-1 Robot Vacuum and Mop. The robot uses advanced technology to clean as deeply as the water signs feel emotionally. It vacuums and mops on its own, giving them more time to feel all their feels comfortably from the couch without worrying about the mess.
The three air signs – Libra, Gemini, and Aquarius – are characterized as charismatic, social butterflies, independent, and well-balanced. Some even describe them as a breath of fresh air, and as such, they should be using the Shark® 3-in-1 Max Air Purifier. With its three purification modes – purified air, purified heat or purified fan – and Clean Sense IQ™ technology, it’ll keep the air they breathe clean and provide the ultimate comfort for their alone time and social time.
Please find product information below and hi-res images here. Let me know if you’re interested in covering, working on relevant stories or have any questions. Also, happy to share details surrounding SharkNinja's affiliate program if interested.
Best,
Amit
On Behalf of SharkNinja
1Based on ASTM F558, measured at the hand vacuum, tested in Boost mode.
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